Well done True Panther and directors Weird Days for using clever Go Pano technology in this video for Tanlines’ new single Brothers (you can click, drag and move around the room) but it took me a couple of minutes to actually figure the thing out and find Jesse Cohen or Eric Emm actually doing anything. More my problem than theirs though, and when you get going, it’s an interesting way to approach the fact that most people watch music videos on their laptops or phones than on a TV. Hold the cursor down and it even looks like an early Incubus video. No need to thank me for that nugget. “I really like the idea of using elaborate technology in a mundane way,” Cohen says of the decision to make the video in this way “We didn’t want to do anything super-duper crazy with it. I know it’s really popular to make videos that are not safe for work now, but I wanted to make one where you can be at work and feel comfortable watching it.” Will they use it again in the future? Here’s hoping.
[Watch the 360 degree video here]
Tanlines tour the UK next month
03-23 Manchester, England – Night & Day
03-24 Glasgow, Scotland – The Glasgow School of Art
03-27 London, England – Cargo